‘I’m bored’ it’s the phrase we all dread, the one that makes us roll our eyes and remind our kids about all the toys they got for Christmas, the books stuffed into their bookcase and paints, paper and mountain of shiny things in the craft drawer. ‘I’m bored.’ Sometimes it seems like no matter how much stuff your kids have it’s never going to be enough to keep them entertained, I know I do a lot of raised eyebrows at this one! Petits Filous new Play Free campaign is all about letting your kids be bored and instead of trying to entertain them, letting them find their own solutions instead and it’s something I’m super excited to be involved in.
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