So today I’m going to go a little off tangent and talk about how I’m been growing my followers on Pinterest. If you’re here for the kids crafts or colouring pages that’s fine – just click those links to find them but it you’d like to know my super simple tricks for how to boost your engagement and followers then stick right here!
This post contains affiliate links
One thing that I’ve been hearing a lot from other bloggers recently is how to boost their numbers through Pinterest. I’m going to let you in on a secret – I used to be bad at Pinterest. Like, really, really bad. When Pinterest was launched in the UK I was one of their featured pinners (I think basically because no one else was on Pinterest then) My pin images were badly lit, badly photographed and…well they were ugly. I think I got about 3k new followers before they dropped me. To put that into comparison – bloggers I am friends with who are currently featured pinners now have about 300k followers. Yep. So I’ve had to work out what I did wrong (clue – it was the ugly badly lit stuff) and how to do better (that’s the stuff below). I now have just over 30k followers growing at a rate of about 2k a month and Pinterest is my most important social media for driving traffic to my blog. These are the things I’ve done which have really helped my Pinterest account to grow – hopefully they’ll help you too!
5 Simple Ways to Increase your Pinterest Followers
Schedule your own pins – When I pin something I pin it to my blog board and then I repin it from there to different boards every three days. When I was up all night with my kids I used to do this manually using notes about what to pin each day. This was lunacy based on the fact I had no sleep. I now use Tailwind to schedule to all my relevant boards and it’s a total sanity saver. I honestly believe that if you want any kind of growth on Pinterest then you are going to need to schedule stuff, there are a few Pinterest schedulers around but Tailwind is my favourite.
Schedule other people’s pins – I live in the UK but a lot of people using Pinterest are in the US, to keep my feed going I schedule pins through out the night which also means I am ‘working’ while I am asleep. Go me! I schedule a couple of pins from other people for every one of my own. Tailwind is also really good here as it will suggest the best times for you to pin. I schedule around 30 things a day and I really do notice that my impressions and viewers start to drop if I pin less. Tailwinds tribes feature also makes this a lot less hassle!
Pin popular things – I take a look at Pinterest’s popular feed most days and pin a few things from it – these are things that seem to have a bit of juice behind them and often end up amongst my own most pinned images. I work on the theory that having some things that are doing really well raises my batting average and helps lift my other pins up into peoples feeds.
Keep all your boards busy – Pinterest seems to like it when all your boards are being used. In Tailwind you can look in ‘Track Your Brand Page’ and then ‘Board Insights’ to see what boards haven’t been pinned to recently. I’ve also left several group boards doing this when I’ve noticed that they weren’t getting many pins to them or that the re-pin rate was poor.
Use keywords – I’ve written before about how to make your blog image pinnable but when you pin your own posts make sure that you put some keywords in it and don’t use hashtags – they just don’t work on Pinterest
If you’re trying to grow your blog why not follow my blogging resources guide on Pinterest for loads of tips and ideas on how to do it!
Laptop on table image via Shutterstock